Barbasol is celebrating its 100 year anniversary! What better time than update their brand. I wanted to bring a time-honored feel to the brand while keeping true to the brand's infamous barber stripes. By changing the main color to red and black, it will pop amongst a sea of blue packaged shave creams. Having a wordmark as well as a secondary logo with the "Barbasol Boy," it opens up the possibilities of fun animations for social media and commercials that can be enjoyed by all age groups and introduce a new generation of consumers to the brand.